Branding isn’t just about looks…

IT’S ABOUT COMMUNICATION

Do you want to communicate:
  • Confidently in order to be seen as trustworthy and knowledgeable?
  • Clearly so people know exactly what you can do for them?
  • Passionately so you can build a lasting connection?
How about all of the above?

Powerful brands aren’t just pretty designs tacked onto your business to make it look good; they’re its soul. It takes courage and clarity to build a powerful brand because it’s a reflection of who you are; no hiding allowed.

When you dig deep to align your soul values with your goals, recognize your uncommon factor, and then communicate it effectively you’ll build a loyal following of raving fans that can’t be bought, only earned.

DO YOU KNOW WHAT MAKES A BRAND POWERFUL?

Get the 5 Pillars of Powerful Brands guide and find out for yourself.

THE TWO-STEP PROCESS TO GET YOUR
BRANDING DONE RIGHT.

step one

THE STRATEGY

It’s brand therapy, for businesses with a soul.

Together we’ll identify your purpose and principles, define your unique position, and distill it into a single, clear, unifying message to give it authority. It’s not just enough to talk about it, you’ve got to prove it with what you do and that’s your services. The strategy for your services is heavily dependent on what stage you’re at in business. You could call it coaching…but it’s so much more.

step two

THE DESIGN

Your logo doesn’t belong in a folder on your computer, it belongs online.

A brand isn’t complete without a visual identity, no matter how strong the message and concept. Once we’ve got the message and positioning down, I’ll build you a brand to impress and get it online so that you can share it easily. After all, design gets you noticed, but it’s what you do with it that counts.

BRANDING. STRATEGY. POSITIONING. DESIGN. COPYWRITING. WEBSITES.

Hey, I’m Katherine.

I help entrepreneurs define and develop their brand essence from the early stages of their business to the advanced so they can attract clients magnetically and grow the business they always wanted to.

In order to create a lasting brand, I believe we have to start by looking within. We’ll define your purpose and your difference to align them with your core values. By tapping into my inherent ability to connect with people on a deep level, we’ll work to build a business you love. I’ll help you pull out the gems buried within you, enabling you to stand out and clearly define what you are truly passionate about.

5 Things I Don’t Do:
Katherine Preucil, owner and designer of Lavish Craft

Hey, I’m Katherine.

I help entrepreneurs define and develop their brand power so that they can attract clients online.

I strategize, design and write website copy because I’m not happy handing off a brand that’s half done. I’ve spent years investigating brands and developing a branding process that won’t leave you wondering what to do with your designs or if something is ‘on brand’ or not.

I don’t just build beautiful brands and websites though. I align them to you so that you can build a business you love through tapping into my inherent ability to connect with people on a deep level. I often hear your intuition speaking even when you can’t and use that ability to pull out the gems that will help you stand out and clearly define what you are truly passionate about.

5 Things I Don’t Do:
DO YOU KNOW WHAT MAKES A BRAND POWERFUL?

Get the 5 Pillars of Powerful Brands guide and find out for yourself.

Powerful brands are built on a powerful strategy. They're unapologetic about what they do and focused on doing that one thing extremely well. They are the heart and soul of a business, not just something to make you look professionally competitive.
#branding #brandstrategy #branddesign