About Brandequip Designs and Me

Discover what makes you a powerful force to be reckoned with and let your brand and website reflect that passion and purpose so that you can magnetically attract clients online doing what you love.

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Through my strategy first, design second approach I build brands and websites that are a true reflection of the person on the other side while positioning it to be standout-able.

By tapping into your innermost desires and feelings I help guide you in recognizing what not only makes you light up, but what makes your service truly different. In doing so, we develop a powerful message that I translate into a visual language that communicates your purpose and guides your decisions and actions to fulfill your ultimate purpose.

(pronounced proo-sl in case you’re curious)

When I started this business I had no idea I would become a brand strategist. In fact, I thought I’d build an art business while offering design services. But building a brand that align’s with who we are and want to become has a way of bringing out the best version of ourselves.

I created Brandequip Designs because I was frustrated with how much I saw people who spent good money on their branding and websites but still didn’t know if they were staying ‘on brand.’

Fixing this problem had a simple solution: develop the brand strategy first and with the client so that they would know their purpose so well that they could communicate it in a simple sentence.

But there was still a problem, handing off the design and strategy often resulted in a web-based brand experience that didn’t stand up to its potential. So I faced the new challenge head on and developed the skills to take on more of the work that went into building a complete brand.

6 Things About Me You Probably Don’t Care About…but I’m going to tell you anyway

I started this business from a fold-out desk in the living room of my studio apartment after quitting my job in advertising and publishing because I was done working in a toxic environment. I had no plan, purpose or prospects. In fact I initially thought this business would be primarily an ART business and called it Lavish Craft at first.
When I decided to take on developing websites for my clients I cleared up my schedule for three months to become a full-stack javascript web developer. That means that I can develop the functionality behind the website (things like making buttons work, solve inventory equations and the like) in addition to making it look good if needed…but I typically don’t try and reinvent the wheel for no reason.
I grew up in the mountains of Idaho and consequently love mountain sports like hiking, skiing and snowboarding. Actually, I turn into a total ski bum for at least one week every year when I go home to visit.
I nearly moved to Switzerland after college, but in making plans and finding work I connected with someone who started their email saying that they were a graphic designer for a fashion magazine and I knew right away that I wanted to become a designer instead. In fact, I’m not sure I ever responded because it set off such a flurry of events. Within 4 months of reading that email I was living in New York and going to classes for graphic design.
I feel like a spy whenever I travel internationally because I have two passports.
Yes…my hair is naturally curly. It may or may not be the source of my unconventional thought process that leads to creative solutions to your brand problems.

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