The Brand Alignment
Are You Ready For
Let’s channel your momentum into creating a brand that supports who you (and your business) are becoming so you can reach your next goal with greater ease and alignment.
You Could Call It Coaching…
…but it’s so much more.
How It Works
Uncover your Purpose-Driven Brand Strategy
Your higher-purpose is like your north star. Knowing why you are helping your clients helps you to make decisions that will further your cause.
Your strategy for achieving that purpose with your offers allows you to prove you’re more than just talk and put action behind your words.
Your positioning inspired by your unique difference (rather than engineering your difference based off of your offers) means that no matter what your offer, your point of difference will remain.
Your message is developed based on identifying who you can help best because of your difference.
Your visual vibe (aka the designs) are used to help communicate your message with feeling. Without a clear message to share, there is no point to design.
Gain Insight with an Archetype Analysis
Identifying your top brand archetypes brings greater awareness to your strengths, weaknesses, and purpose; helping to paint the picture of who your brand is as a separate entity and also giving me a greater understanding of where you are coming from.
You can also use your brand archetypes to increase your own awareness around how you show up in your business, what you struggle with, and bring greater harmony to your actions by actively considering how they are showing up in your everyday.
Chart your Brand Strategy Map
Once we’ve completed your 5 Pillar strategy, I’ll pull the key aspects of your brand foundations out to create a clear and succinct Alignment Summary so we can get the full picture of how it all works together.
The Alignment Summary essentially acts as a rough map for your brand strategy and is used it as a jumping off point for your brand therapy in the following brand congruence work so we can really hone in on your unique message before transmuting it into your visual brand identity and website.
In less than a month we’ll accomplish together what it can take years to do on your own.
This is for you if:
DESIGN IS MEANT TO COMMUNICATE A MESSAGE.
Just Breathe & Live
"Katherine leads in a way that creates major breakthroughs. Mine came regarding how I understand my ability to serve my clients. "
The Brandequip program brought clarity and focus to my business. The questions stimulated my creative juices while directing the energy to branding elements that I would not have considered on my own. I had struggled for some time to come up with an avatar client, but Katherine's ability to listen and provide relevant feedback helped me overcome the pattern of putting those decisions on the back burner. I only wish the program didn't end. Her guidance was invaluable.