What I Do as a Brand Strategist

Behind the Brand, Brand Strategy | 0 comments

If I said, “I’m a Brand Strategist” and left it at that…what would you think?

Let me take a stab at it:

  • “That’s not a real thing.”
  • “Did you make that up?”
  • “Cool, so you know everything about Branding?”
  • “And why would I need that?”
  • “Oh! So I bet you’ll know how to make me stand out really well, right?”

Ok, I always strive to help my clients stand out while having a brand that they love. But honestly, it means I’m going to ask you a lot of questions before we really start doing any of the pretty things.


The secret to powerful brand designs is in developing a strong, purpose-based brand strategy first. In this article I share what I really do for entrepreneurs when we start with a brand strategy and how that affects the brand identity as a whole. Click through to get my guide on building powerful brands. #brandstrategy #branddesign #brandidentity


Here’s the secret, even though I’m a brand strategist and know a whole heck of around branding, no one knows your brand better than you.

I’m serious. That’s why I’m full of questions. They’re targeted to help you start thinking about your business in ways that will help bring more clarity to you regarding your business and your brand’s character and goals. With clarity you can be intentional in what you are doing, saying, sharing and deciding.


It’s why I’ve been creating the Brand Adjustment where we dig deep in multiple areas of your business to create a more complete brand story and clear intentions.

I listen to you. I mean really listen. And I hear what you’re not saying so that when we do get to creating your brand wardrobe (link) I’m creating graphics that help you be you.

With your logo and brand we pull out the essence of what your goals are, the voice you have, the audience you love, and your own style to create something that is in line with who you are and want to be.

I’m here to help guide you by asking the right questions and start turning your answers into something that’s tangible. So that your clients can see it, hear it, and relate to it.

Ready for a brand that

aligns with who you are now?

Don't let your brand fall to the wayside in the hustle and bustle of business. If you've evolved but your branding and messaging hasn't it could be hurting your growth and development.

This service is no longer offered as a stand-alone and has been rolled into a bigger package. Email me at hello@iamkatherineelizabeth.com for more information on how we can work together and what services are available.