Shifting from a Graphic Designer to Brand Designer

Shifting from a Graphic Designer to Brand Designer

The other week I explained why a general designer isn’t the best choice to be working on your branding and gave the example of why not through mistakes I made with my own original (Lavish Craft) branding. What it came down to was that I believed a brand was built on the looks.

A Designer’s Perspective Of Brands

A Designer’s Perspective Of Brands

A general designer may not be the best choice for designing your logo. I know this because that’s where I started and it shows in the branding I developed for my business originally. As a general designer, I thought the brand was built on visuals. As a brand strategist I now know that there is so much more that needs to come before the visuals are created.

What I Do as a Brand Strategist

What I Do as a Brand Strategist

As a strategist, I’m full of questions. They’re targeted to help you start thinking about your business in ways that will help bring more clarity to you regarding your business and your brand’s character and goals. With clarity you can be intentional in what you are doing, saying, sharing and deciding.

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