Want to know one of the biggest secrets about branding? It helps you overcome your fear to help you take action. I could tell you about the tangible benefits all day long like how it can improve your bottom line, bring people together for a common goal, give you a professional presence that inspires trust…but at the end of the day, fear is the biggest dragon you’ll face.
Branding doesn’t mean design. It never did, but we lost the definition of ‘Brand’ in the content and start-up boom when the common definition became design centered due to two primary situations.
There’s more to starting a business than choosing a name. In fact, every new business owner should know what their options are when it comes to branding in order to set themselves up strategically right from the start. In this article I’ll define what the difference is between developing a lifestyle brand, personal brand, and business brand are in addition to a few qualifications to help you determine which one is right for you.
With each stage your business goes through, you’ll get more focused overall. Yes, even when you’re in the growth stage. This is the secret behind brand management. The bigger your business gets, the more specific and differentiating factor your purpose becomes.