With each stage your business goes through, you’ll get more focused overall. Yes, even when you’re in the growth stage. This is the secret behind brand management. The bigger your business gets, the more specific and differentiating factor your purpose becomes.
I know that change can be terrifying, but it should also be rejoiced…even if it means that the graphics you’ve been using for your business just aren’t making the cut anymore. Before you do anything drastic though, take a couple minutes to determine how much your business has shifted.
Identifying your zone of genius can be tricky, until you finally have realized what it is and then it seems like the most obvious thing in the world. Start by asking yourself a few key questions.
There’s a big difference between being an expert or a service provider and it really boils down to how you answer one question. Are you asking your clients what to do, or are you telling them what to do?
If your business is struggling, ends aren’t being met, bills are overdue consider for a minute that maybe the problem isn’t the work you do, but how much you are charging for it.