Good design is subtle. You shouldn’t notice it because when done right, it fits seamlessly into our life. The same could be said for the meaning behind the symbol of your logo. The more obvious the inspiration, the more limiting the design.
Your brand colors are key in establishing an overall vibe for your brand because we respond to them on an emotional level. Discover how to develop an overall brand vibe and see how three brands are using color successfully to create a more complete brand experience.
Color is a big deal when it comes to branding. Your branded color palette helps you to be recognized because the consistent use of your colors and is so visually differentiating. It sets a tone, or mood if you will, for the entire brand. The problem is that most people only have one color palette when they should actually have two: one for digital, one for print.
There is a very popular trend to use images of yourself from a brand photoshoot as the hero image on your website’s homepage…but this is not always the best idea. In fact, I’d even go so far as to say it’s a cop-out for what you imagery could be doing and saying about your services.
On occasion your service should have a brand of it’s own. After all, each service should be solving a very specific problem. That means there is a very specific target market, and an even more specific ideal client. You need a way to target the audience who most needs it and will get the most out of it. Sometimes, your overall brand is just not going to make the cut.
A brand is kind of like a closet, or wardrobe if you will. Everything in there fits a style, your style, and you wear certain outfits for certain types of occasions.