Purpose-driven brands aren’t just a trend, they’re a movement that has the ability to change the design industry. It’s when people treat purpose as a marketing gimmick to raise their value in the eyes of the public that people start thinking that purpose is a trend rather than a powerful force within the brand-identity as a whole.
I like to look at the ™ as the first line of defense. It’s going to make people pause before copying whatever it is you used it on. However, since it’s really difficult to enforce any protection on it you’ll probably want to register it eventually (that’s the ® by the way).
Does spending money on branding make you want to curl up in the corner and cry? If so then I bet you’ve been scouring the internet trying to figure out what the heck the drastic price range is all about.
Do you ever feel like pulling out your hair because things just don’t work right? Or maybe you’re spending too much time creating invoices, emails, following up on late payments, posting to social media.
A lot of people hold off on branding in the beginning. I get it. You’ve got a tight budget and need to keep those purse strings closed, or even want proof of concept before going all in. So you DIY-ed it, or found someone to put a logo together for you for a couple hundred bucks right? Since then you’ve just been using it everywhere, but the more materials you create the more it shows that the only thing consistent about it is that logo…and you’re not even happy with the logo anymore.