How To Find Your Brand Purpose

How To Find Your Brand Purpose

It often takes time to fully realize your purpose if no one holds you to truly discovering it for yourself. You started a business for a reason, but that reason is often self-serving. Perhaps you wanted more time at home with your kids. Maybe you want to be able to...
The Real Value to Developing a Purpose-Driven Brand

The Real Value to Developing a Purpose-Driven Brand

Purpose-driven brands aren’t just a trend, they’re a movement that has the ability to change the design industry. It’s when people treat purpose as a marketing gimmick to raise their value in the eyes of the public that people start thinking that purpose is a trend rather than a powerful force within the brand-identity as a whole.

The Low-Down on the Trademark Decision

The Low-Down on the Trademark Decision

I like to look at the ™ as the first line of defense. It’s going to make people pause before copying whatever it is you used it on. However, since it’s really difficult to enforce any protection on it you’ll probably want to register it eventually (that’s the ® by the way).

When is it Time to Get A Custom Brand?

When is it Time to Get A Custom Brand?

A lot of people hold off on branding in the beginning. I get it. You’ve got a tight budget and need to keep those purse strings closed, or even want proof of concept before going all in. So you DIY-ed it, or found someone to put a logo together for you for a couple hundred bucks right? Since then you’ve just been using it everywhere, but the more materials you create the more it shows that the only thing consistent about it is that logo…and you’re not even happy with the logo anymore.

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