Branding That Honors You
You’re Not Like
I can help you find out why.
Brandequip brands are for service-based business owners that want to integrate who they are into how they show up online in order to better connect and engage with their audience, not just a logo.
the two step process to get your
Branding Done Right
Grounded Brand Strategy
It’s brand clarity, for businesses with a soul.
Together we’ll uncover your true purpose and inherent difference in order to implement smart, strategic brand decisions that align with your truths so your brand and message will (once again) resonate with you and your audience.
Elevate Your Visual Identity
Align the outer with the inner to create brand congruence.
Once we’ve outlined your brand foundations through a Brand Alignment we’ll refine your pillars until you believe in your strategy in your heart of hearts. Then I’ll translate what we’ve defined with words into the visual identity of your brand and help you get it online so you can share it easily. After all, design gets you noticed, but it’s what you do with it that counts.
(Custom packages, more details coming soon)
YOU ONLY GET ONE CHANCE TO MAKE A FIRST IMPRESSION…
let’s make it a good one.
“What Katherine calls ‘Brand Therapy’ I would call co-active coaching and co-creation.”
In my experience the BrandEquip offers great value for money and Katherine has qualities money can’t buy.
Selecting a ‘creative’ to help you communicate and deliver your ’big idea’ requires a leap of faith. When I committed to working with Katherine and signed up for my BrandEquip that’s what I did, I leapt, and my reward is a brand I love, love, love.
To put this into context one of the things I do is research the integrity of brands from the perspective of corporate responsibility, so I’m pretty switched on when it comes to branding, the power of a brand to build trust and grow a business or to undermine it. You’d have thought, in the circumstances, that I’d be well placed to develop and create my brand, that’s what I thought, but my solo efforts were frustrating and disappointing.
Too many designers and web developers are jaded, used to bashing out the same ‘same old, same old’, or simply not equipped to equip brands. What I enjoyed about working with Katherine was her energy, commitment, knowledge, insight and her ability to translate information, wishes and desires into tangible outcomes.
What Katherine calls ‘Brand Therapy’ I would call co-active coaching and co-creation. The BrandEquip process delivers, you’ll get coaching through the layers of questions and answers related to your business so you can get clear on what you are and what you’re not; what you’re going to do and how; and finally, from all of that comes ‘Your Look’.
One word that describes the BrandEquip process for me is ‘alchemy’. It was the trigger word that came out in one of our live link chats, when Katherine heard my reaction she ran with it to inspire ‘My Look’. It’s one of my favourite words and sums up beautifully the heart of my business and what it was like to work with Katherine, and why following the launch of Homes Revamped, we continue to work together.